This label is awarded to establishments located in the heart of wine-growing regions such as Alsace, and highlights venues that combine the pleasures of wine discovery with exceptional hospitality.

Created in 2009, this label is aimed at sites and establishments that promote the wines of their region while offering an immersive and authentic experience. And this speaks directly to us — we are, after all, at the very heart of Alsace, close to the famous Alsace Wine Route.

To obtain this label, several criteria must be met: the establishment must be located in a recognised wine-growing area — in our case, the Schenkenberg wine zone — and offer wine-related activities such as tastings, tours, and oenological workshops. This is precisely what we offer through our Sur la Route des Vins (On the Wine Route) experience, which allows our guests to discover the independent winemaker Robert Blanck.